Conceived in Paris, formulated in a French laboratory, the skin-care products and perfumes designed by Buly make up a peerless and timeless experience. Building a bridge between natural ingredients, the teachings from ancient recipes, and the innovative technologies of contemporary cosmetics, they promote an approach to beauty that is personal, intimate and bespoke, through which each person elaborates their own rituals and develops their own skill set. A beauty that makes them want to take time for themselves, to explore every recipe, every texture, every ingredient or every tool to make it their own. A functional beauty that doesn’t neglect the aesthetic pleasure given by a product, its container, or an accessory. A form of beauty humanised, resurrected, and purified. Today, Buly continues to travel the world in its ongoing mission of promoting art de vivre, liberté, beauté.
BULY, HOME OF A CERTAIN JE NE SAIS QUOI…
Every journey ought to have stopovers. For Buly, they are stores peppered around the world. From Paris to Kyoto, from Seoul to Tokyo, from London to Taipei, and in many other places, our 14 addresses blend into the urban landscape, as if they had been there forever. More than that: each one is a manifesto against standardisation. Each is inspired by its home city: the architecture, the culture, the residents and their customs.
Once you pass the threshold, another journey begins, towards the Paris of another era. Details borrowed from the local environment, making each store unique, are combined with the spirit of French pharmacy officines from the 19 th century. Like a red thread running throughout the tapestry that is Buly, our ‘Houses’ have this décor in common with furniture and panelling in polished walnut, marble-topped counters, antique faucetry, the alembics and retorts of the Chemist, bottles, flasks, vials, and jars in ceramic or glass… A warm and lively atmosphere emphasised by the generous welcome from our obliging assistants, each one happy to personalise every purchase with a message marked in elegant calligraphy on the spot, and to wrap it following the origata technique, the Japanese art of wrapping. The finishing touch, the signature display of Buly’s philosophy: unique, precious, and authentic.
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Engraving on soap