Information Regarding the Use of Tracking Pixels and Your Choices

What is a pixel?

A measurement or tracking pixel is a technology embedded in certain emails, web pages, or digital content. It primarily allows us to measure certain interactions, such as:

Email opens,
Page views,
The effectiveness of a communication campaign,
The improvement of our services and content.

Legal Bases and Purposes of Processing

Tracking pixels may be used for the following purposes:

Measuring the audience and performance of our emailing campaigns;
Analysing open rates and engagement with our communications;
Improving the content, frequency, and relevance of our messages;
Tailoring our communications to your interests;
In certain cases, ensuring strictly technical, security, or deliverability purposes.

In accordance with CNIL recommendations, these pixels are categorised into two groups based on their legal basis.

Pixels subject to your prior consent cover the following purposes: measuring email open rates and campaign performance, creating profiles based on preferences and interests, and measuring deliverability. These pixels are only activated after we have obtained your explicit, freely given, specific, and informed consent.

Pixels exempt from consent, however, are strictly limited to two cases: securing authentication, and deliverability tracking solely aimed at adjusting sending frequency or cleaning databases of inactive recipients.

Categories of Data Processed When using pixels, the categories of data that may be processed include:

Your email address;
Data related to message opening;
Date and time of interaction;
Technical data such as IP address, device type, email client type, or browser, where applicable;
Segmentation or preference data, if used to tailor our communications.

Recipients of Data The collected data is intended for:

Authorised internal departments of The Officine Universelle Buly responsible for communication, marketing, customer relations, and, where applicable, compliance;
Our subcontractors acting on our behalf, including our emailing, hosting, analytics, or campaign management providers;
Where applicable, technical providers involved in email security or deliverability.

These recipients only access your data to the extent necessary for the performance of their duties.

Data Transfers Outside the European Union If your data is transferred outside the European Union, we ensure that these transfers are governed in accordance with applicable regulations, notably by:

An adequacy decision from the European Commission;
Or the implementation of appropriate safeguards, such as standard contractual clauses, etc.

Your Choices If you do not wish pixels to be used in our communications to you, you may withdraw your consent at any time. To do so, you simply need to:

Click on the preference management link in our communications, or
Contact us at the following address: privacy@buly1803.com

We would like to inform you that refusing tracking pixels will interrupt access to our most exclusive offers and personalized communications. These mechanisms are essential to ensure a tailored experience and to present you with opportunities truly meant for you.