Showcase of Europe and the world, Paris sets the tone in fashion and beauty (Haute Couture and the cycle of Seasons initiated by Charles-Frederick Worth had just begun to blossom). Paris is where things are happening, where people come to look for the latest in culture and codes of behaviour. And the Parisienne, whose allure and beauty are so natural they seem to be innate, is the one to imitate. Rice powders, foundation pastes, milks and astringent lotions, eaux de toilette and extracts, vinegars obviously… Paris distills the very quintessence of modern beauty and perfumery, in its gorgeous officines and elegant perfumeries. Bully is among the most famous. This is the Golden Age that Officine Universelle Buly aims at restoring. Buly, with one ‘L’, handing on the torch, a new story, a new universal era.
OFFICINE UNIVERSELLE BULY:
A NEW CHAPTER
Victoire de Taillac and Ramdane Touhami, co-founders of Officine Universelle Buly, have something of the time traveller in them. A kind of vocation for transmission, both inspired by the excellence and virtues of the past and eager to secure beauty’s heritage with the best of the present. Their taste for true perfumery, with authentic formulas, free of harmful chemicals, matches their conviction that universal beauty secrets, which have lasted and been passed down for millennia, have lost nothing of their relevance, virtue or wisdom. Their profound passion for ancestral savoir faire and hygiene and beauty routines from all over the world was made concrete with the opening of Officine Universelle Buly, 6 rue Bonaparte in the 6 th arrondissement, in 2014. A veritable bastion against the disappearance of the world’s beauty heritage. And a dispensary offering simple, precious, efficient, respectful, modest or legendary products, gathered from History and Travel.
A VISIONARY DUO
Victoire de Taillac and Ramdane Touhami share a love of travelling, seeking and exploration, a deeply rooted respect for traditions, a capacity for audacious innovation, a commitment to precision and efficiency. Every one of these facets gleams in each new project. This is how these free spirits imagined Parfumerie Générale, their first concept store dedicated to niche cosmetics and perfumery, in 2002. This is how they orchestrated the relaunch and global success of candlemaker Cire Trudon in 2006. This is how they designed and published Corpus, an annual review dedicated to beauty, body and mind, in 2013. The following year marked the rebirth of Buly.
Ramdane Touhami has been making his way in the world of fashion, creation, art, publishing and beauty since the 1990s. The serial entrepreneur, driven by passion, is also the founder of creative agency Art Recherche Industrie, and architect of WAM, a magazine born in 2020. Conductor and artistic director of Buly, he brings his free outlook on things, capturing tomorrow’s trends, imagining new products and new orientations, and delivering his very personal vision of beauty. He designs Buly stores, ensuring a perfect coherence of the creative process, and making sure each of them integrates seamlessly into the aesthetic heritage of the city they call home.
Clothing might be a means of expression for her, but Victoire de Taillac discovered a passion for beauty very early on. An affinity nurtured by generation after generation in her family. With a background in the study of History, and years as Head of Public Relations for emblematic store Colette, she is more than ready to become the most inquisitive mind in cosmetics, a relentless delver into the history of beauty and its secrets around the world. This enthusiasm drives her everyday life as she focuses on a unique texture, elaborating new products or finding new ingredients, and inspired the writing of an Atlas of beauty secrets around the world.
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PERFUME THE ATMOSPHERE
PERFUME ONESELF
Engraving on soap