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The Beauty of Time Travel

Two centuries in more than 400 pages. This book traces the creation and the extraordinary history of Officine UniverselleBuly, a French brand that has become a worldwide success and a key player in the world of beauty.

Regular price 41,66 €
Sale price 41,66 € Regular price


How does one reinvent an old brand and situate it in the 21st century?

Officine UniverselleBuly was reestablished in 2014, and it has updated treasures to make them relevant in the present day. A veritable handbook for reinventing an old brand, this book describes French savoir faire at its best, a legendary, magical quality that is the envy of the whole world.

The Beauty of Time Travels recounts Buly’s unusual adventures from 1803, date of its creation by Claude and Jean-Vincent Bully crowned with glory and medals for their Vinaigre de toilette, until today with the recognition and innovations that bring the brand into the 21st century. With its boundless creativity, Officine UniverselleBuly never cease to amaze its loyal clientele the world over.

The Officine's prowess

Extensively illustrated with prints and photographs, this volume takes readers on a journey across the centuries to discover the history of the perfumery, as well as of its design, typography, and advertising. This comprehensive work explores the themes of flamboyance and French-style service, Buly’s management philosophy, designing and producing the perfect product, fighting for a plastic-free range, the need to ground the local within a globalized system, and what our obsession with beauty means. This veritable bible includes several interviews with people who design the beautiful and beauty in general. These specialists in brand history and marketing provide their analysis of how the rules of the game are changing.

“Approaching a customer is all about transmitting a sense of passion and telling a story. Everything goes through history, through the precious medium of how we recount things. The décor captures people’s attention, the story inspires their loyalty, and our politeness enchants them.”


《The Beauty of Time Travel: The Work of Ramdane Touhamiand the Agency Art Recherche Industrie for Officine Unvierselle Buly》

Published in english by the Gestalten Editions
440 pages, 3kg

Shipping & Returns

No matter how far your parcel travels, the items it contains are protected with great care. Our shipping officers ensure that flasks, tubes, porcelain and marble arrive in a faultless state, as polished and refined as when placed on the shelves of the Officine.

The Officine Universelle Buly envisages in-store collection and delivery by courier for the city of Paris as well as delivery in France and internationally with the carrier DHL.


Delivery by courier in Paris: 1 working day
Delivery by DHL in France or Europe: 1 to 4 working days
Delivery by DHL Worldwide: 2 to 6 working days

Our team will edeavour to meet and exceed expectations and deadlines. However, Buly can not be held responsible for delays incumbent on: suspension of service of our carriers as well as customs procedures for shipments abroad.

Nota Bene: please note that our shipping costs do not include the customs fees sometimes required by some countries, which unfortunately we have no control over.

For health reasons, Officine Universelle Buly does not accept returns.


Inquiries? Questions?
We remain at your disposal for all demands.
To reach us, call +33 1 44 54 20 83 from Monday to Friday 10am to 6pm CET (UTC+2 ; except bank holidays) or send us an email to
You can also write to us on WhatsApp on +33 6 48 00 69 89

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The Beauty of Time Travel
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